Joseph L. Patterson is a tech and data-centric marketing executive in the Martech/ Adtech space. His last position was at Claritas, a leading data-driven marketing company based out of the U.S. At Claritas, he executed product positioning, messaging, and go-to-market strategies for their unique data and proprietary identity-based market research solutions. He also drove lead generation programs to meet pipeline targets, while closely monitoring and optimizing campaign performance, conversion rates, quarterly targets, and overall funnel health. Before Claritas, Joseph was VP of Marketing at Geoscape, a SaaS marketing intelligence company that got acquired by Claritas back in 2018, a company that provided geo-demographic market intelligence and consulting to Fortune 500 clients. Before that, Joseph was the highest-ranking corporate marketing officer at an alternative financial technology startup that got acquired 14 months after he came on board. After this acquisition, he soon took on a new position as the first CMO of Premonition, a big data, machine learning, and artificial intelligence company that created the world’s largest litigation database, larger than every major legal database combined and who closed a seed round at a $100M valuation, one of the highest of all time. Around this time Joseph had also cofounded Mediaramp, a hypergrowth early-stage digital marketing automation company. Joseph holds a BS is in Experimental Psychology and Biochemistry from the University of Sioux Falls, South Dakota, and a Master’s in Biophysics and Physiology from Georgetown University in Washington D.C.
• 2011-2012 – Georgetown University – MS in Physiology & Biophysics
• 2011 – Georgetown University – Graduate Certification in Advanced Biomedical Science
• 2004-2009 – University of South Dakota/University of Sioux Falls – BS in Experimental Psychology & Biochemistry